Should you take me out to the ballgame? Determining which sports sponsorship will work hardest for your brand

Robert Passikoff and Allen Gerber

This paper describes an innovative approach demonstrating the effectiveness and utility of an internationally validated tool that allows marketers to pre-qualify sponsorships – before they make their spending decisions.

Should you take me out to the ballgame? Determining which sports sponsorship will work hardest for your brand

Robert PassikoffBrand Keys, Inc., United States

Allen GerberKeySpan Energy, United States

THIS JUST IN FROM THE 'DEPARTMENT OF REDUNDANCY DEPARTMENT'...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today