Should you take me out to the ballgame? Determining which sports sponsorship will work hardest for your brand
Robert PassikoffBrand Keys, Inc., United States
Allen GerberKeySpan Energy, United States
THIS JUST IN FROM THE 'DEPARTMENT OF REDUNDANCY DEPARTMENT'
We recognize that it is redundant to state that the job of connecting with consumers to optimize brand marketing effectiveness is more complex and prone to waste than ever before. This situation is indisputable and one faced by every brand that managed to make it to the 21st century because:
Advertisers (and stockholders) are demanding real accountability beyond...