Should you take me out to the ballgame? Determining which sports sponsorship will work hardest for your brand

This paper describes an innovative approach demonstrating the effectiveness and utility of an internationally validated tool that allows marketers to pre-qualify sponsorships – before they make their spending decisions.

Should you take me out to the ballgame? Determining which sports sponsorship will work hardest for your brand

Robert PassikoffBrand Keys, Inc., United States

Allen GerberKeySpan Energy, United States

THIS JUST IN FROM THE 'DEPARTMENT OF REDUNDANCY DEPARTMENT'

We recognize that it is redundant to state that the job of connecting with consumers to optimize brand marketing effectiveness is more complex and prone to waste than ever before. This situation is indisputable and one faced by every brand that managed to make it to the 21st century because:

  • Advertisers (and stockholders) are demanding real accountability beyond...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands