Should you take me out to the ballgame? Determining which sports sponsorship will work hardest for your brand

This paper describes an innovative approach demonstrating the effectiveness and utility of an internationally validated tool that allows marketers to pre-qualify sponsorships – before they make their spending decisions.

Should you take me out to the ballgame? Determining which sports sponsorship will work hardest for your brand

Robert PassikoffBrand Keys, Inc., United States

Allen GerberKeySpan Energy, United States

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