Should you take me out to the ballgame? Determining which sports sponsorship will work hardest for your brand
Robert Passikoff and Allen Gerber
This paper describes an innovative approach demonstrating the effectiveness and utility of an internationally validated tool that allows marketers to pre-qualify sponsorships – before they make their spending decisions.
Should you take me out to the ballgame? Determining which sports sponsorship will work hardest for your brand
Robert PassikoffBrand Keys, Inc., United States
Allen GerberKeySpan Energy, United States
THIS JUST IN FROM THE 'DEPARTMENT OF REDUNDANCY DEPARTMENT'...
