Should we burn the marketing funnel?

WARC’s Americas editor Ann Marie Kerwin talks to creative marketing strategist and author Michael Fanuele about the tension inherent in balancing brand and performance marketing needs for start-up companies.

Where to listen


01:13 – The problems with the marketing funnel 07:07 – Brand campaigns that worked, and those that didn't 14:06 – performance tactics can also be emotional 16:16 – Smaller budgets in start-ups 19:47 – Some metrics don’t speak to the c-suite 23:30 – long-term brand building isn’t realistic for smaller companies

Further reading

Burn the funnel: A high-impact marketing model for businesses that can’t wait to grow

What we know about the theories of brand growth

The state...

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