Should Marketing Be Allowed in Schools?

WARC Hot Topics are the essential guide to debates in and around marketing. This paper explores the key issues surrounding marketing in schools , with onward links to related papers on WARC and the Web.

Should Marketing Be Allowed in Schools?

June 2003

Schools everywhere are short of money. Schools take around 20% of kids' time. Kids are a major focus of attention for many marketers. These facts, taken together, make it hardly surprising that marketers...