Shoprite: The power of a storyline to highlight existing products

Shoprite, a retain chain, raised awareness in South Africa about the charity work the brand has been doing over the years.

Retail is hard, fast, competitive.

And when you are Africa's largest retailer, with over 30 million people who shop in our more than 2 989 stores every day, it is easy to flip past all the good things the business is, and has been doing quietly for years - pre-pandemic, pre-economic downturns, pre-energy crises, pre-political unrest and the knock-on fallout of all this.

The challenge

Just five South African rands. A single coin. Equivalent to roughly 30 cents in the US, or 28 cents in Europe. Shoprite have over the years been adding R5 items to our basket of goods...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands