Shoprite: The power of a storyline to highlight existing products

Shoprite, a retain chain, raised awareness in South Africa about the charity work the brand has been doing over the years.

Retail is hard, fast, competitive.

And when you are Africa's largest retailer, with over 30 million people who shop in our more than 2 989 stores every day, it is easy to flip past all the good things the business is, and has been doing quietly for years - pre-pandemic, pre-economic downturns, pre-energy crises, pre-political unrest and the knock-on fallout of all this.

The challenge

Just five South African rands. A single coin. Equivalent to roughly 30 cents in the US, or 28 cents in Europe. Shoprite have over the years been adding R5 items to our basket of goods...

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Insights Team
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