Shoprite: How R5 turned into millions

The Shoprite Group, a supermarket chain, stopped fake news spreading about its brand forcing charitable donations by issuing a statement and managing all further brand engagements.

Intro

A small error at a till point,a social media storm and howour communities stepped up.

Retail is hard and fast, and this entry shows that by responding fast, with heart, quelling a fake news story, that a crisis can not only build your reputation,...