Shopping missions - are the traditional missions dated?

Fabio Martins, David Baxter and Rebecca Gill

The article discusses shopping missions, the intentions, moods and motivations underlying shopping trips.

Shopping missions: Are the traditional missions dated?

Fabio Martins, David Baxter and Rebecca GillIpsos, United Kingdom

INTRODUCTION

Shopping missions are as old as trading itself. Since mankind started to trade items they owned for the possessions of others,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today