Shopping cues: Conceptualization, scale development, and validation

This article provides a conceptualization that encompasses the essence of shopping cues while offering consistency with the literature on the related construct.

Introduction

In-store marketing (Madzharov, Block, & Morrin, 2015) aims to induce shoppers' purchases at the point of purchase (PoP) by inspiring impulsive (unplanned) purchases (Badgaiyan & Verma, 2015). Given that impulsive shopping can boos

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