Shoppers of Asia: A Comparative Study on Differences and Similarities

Asia today has a population of more than 4 billion people, a market size which cannot be ignored. Coupled with its high rate of economic growth, understanding and accommodating the various tastes, culture and the vast regional expanse is critical.

Shoppers of Asia: A Comparative Study on Differences and Similarities

Korakoj NirutnapaphanThe Nielsen Company, Thailand

Himanshu VashishthaThe Nielsen Company, Middle East and Pakistan

Aruni GhoshThe Nielsen Company, United Arab Emirates


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