Shoppers Drug Mart: Beauty-mobile

Shoppers Drug Mart wanted to enroll more customers in its Optimum loyalty program. It gave its membership card a makeover and mailed the information about the program to select households, highlighting how consumers could win their own makeover, worth $5,000.

Shoppers Drug Mart: Beauty-mobile

Blitz Direct, Data & Promotion


Category: Retail/Direct SalesCountry where program ran: CanadaDate program started/ended: May - June 2007

Product Description: The Optimum Program is a loyalty program launched eight years ago by Shoppers Drug Mart (Pharmaprix in Quebec). Currently, the membership rates in the Quebec market are low compared to the rest of Canada.

Advertiser/Client Name: Shoppers Drug MartMedia Channels: Other


Marketplace Challenge:

The pharmacy market in Quebec is furiously competitive, between Shoppers Drug Mart and other 'local' players: Jean Coutu, Uniprix, Familiprix and...

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