Shopper sentiments and the environment - a cross-cultural comparison

This article investigates and compares the environmental attitudes of shoppers across global markets.

Shopper sentiments and the environment: A cross-cultural comparison

Scott YoungPerception Research Services, United States

Vincenzo CiummoPerception Research Services, Switzerland


The environment has received increasing attention over the past five to ten years, driven by mounting evidence of global warming – and of health concerns tied to pollution in China, India and many other developing countries. Growing environmental awareness has clearly been reflected in marketing, as seemingly every multinational company has developed advertising or public relations to highlight its initiatives in this arena. It has also had a major impact in the packaging world, because packaging is often...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands