Shopper marketing: Grocery discount wars

This article argues that FMCG manufacturers and grocery retailers need to review their approach to promotions to tackle declining volume sales, putting transparency at the centre of pricing.

Shopper marketing: Grocery discount wars

Tim EalesIRI UK

FMCG manufacturers are worried that promotions have lost their bite – while price discounting is increasing, volume sales are in decline. This article discusses why it has never been more c

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