Shopper marketing – the key to unlocking growth in a recession

Simon Moore and Marina Foxlee

As the credit crunch bites, shopper behaviour is changing rapidly, as are the strategies adopted by leading retailers.

Shopper marketing – the key to unlocking growth in a recession

Simon Moore and Marina FoxleeOxford Strategic Marketing

During these difficult economic times, the key is to ensure that consumers not only continue to want use your brand, but also to ensure...

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