Shop Direct

The retailer Littlewoods Direct wanted to conduct 70% of its business online by 2010 and needed to transform cold email acquisition into a truly cost-effective, scalable recruitment channel.

Shop Direct

Entire Direct Marketing


Nick Barthram

Matt Wright

Zoe Yardley

Geraldine Sherriff

Richard Norton

Ian Bates

Alex Denman

Andy Irving


We took traditionally unresponsive cold emails and achieved a massive uplift...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands