Shop Direct: Secret Garden
CLIENT • Shop Direct
THE TEAM • Lauren Higgins, Nick Barthram, Darren Mower, Sian Norris, Andy Irving, Zoe Yardley, Kim Forbes, Steve Everest, Matt Wright, Ian Bates. Other contributor: Chris O'Brien – Freelance.
WHAT IS WONDERFUL ABOUT THIS WORK?• We used the immediacy and cost-effectiveness of email and the dynamism of behaviour-led data analytics to acquire thousands of fashion-conscious female customers. The glamour of celebrity-led fashion and a complex matrix of dynamic content delivered individualised content. We acquired 5,760 credit account customers, with an estimated total LTV of £2,880,000....