Shifting expectation in the post-pandemic world: Pivoting for growth in e-commerce

Charu Aggarwal Harish

This article highlights the growth in e-commerce during the pandemic and provides insights for marketers to adapt to changing consumer expectations in this fast-evolving category.

Communicating value

This article is part of a series of articles from the WARC Guide to communicating value. Read more.

Introduction

COVID-19 forced us from our comfort zones and to change our ways quickly. There were grannies shopping online, a spike in selfcare and a sprouting of new behaviors like online learning. As ‘choice’ was taken away, sectors such as e-commerce, healthca

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