Shifting expectation in the post-pandemic world: Pivoting for growth in e-commerce

Charu Aggarwal Harish

This article highlights the growth in e-commerce during the pandemic and provides insights for marketers to adapt to changing consumer expectations in this fast-evolving category.

Communicating value

This article is part of a series of articles from the WARC Guide to communicating value. Read more.

Introduction

COVID-19 forced us from our comfort zones and to change our ways quickly. There were grannies shopping online, a spike in selfcare and a sprouting of new behaviors like online learning. As ‘choice’ was taken away, sectors such as e-commerce, healthca

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands