Shield: Move more at home

During the lockdown of 2020, Shield, the South African deodorant brand, ran a mobile-first exercise campaign to build brand loyalty and offset the pandemic’s effect on sales, resulting in a significant increase in brand share.

Campaign details

Brand: ShieldLead Agency: Oliver Marketing (Ustudio)Region: EMEA



In March 2020 we were placed in lockdown and the Shield team had to move quickly. Deodorant protects you from sweat and odour, but the market cared less about...