Shell: Reimagining loyalty

In the UK, Shell, a multinational oil and gas company, revamped its Shell Drivers' Club programme by creating Shell Go+ to continue to stand out among other similar loyalty programmes.

Campaign details

Brand: ShellBrand owner: Shell UKEntrant company: Wunderman Thompson, LondonMarket: United KingdomSector: Tyres, fuel, accessories, servicesMedia channels:Email marketing, Mobile & apps, Online display, Point-of-purchase, in-store, Sales...