Shell Helix X Discovery Channel - Discovery, Extraordinary Performance

The rapid development of new energy vehicles has brought huge challenges to the traditional lubricant business, and the impact of the new crown epidemic on travel in 2022 will also deal a heavy blow to Shell Heineken's sales.
Case Details

Brand: Heineken HELIX

Brand owner: Shell SHELL

Primary agency: EssenceMediacom

Main agency holding group: WPP

Launched on the market: Mainland China

Industry: Automotive Aftermarket / Automotive Lubricants

Media channels:TV (TV, OTT), influencer (key...

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