Case Details
Brand: Shell Helix SHELL HELIX
Brand owner: Shell China SHELL CHINA
Main Agency: Dentsu Creative (dentsuMB)
Main agent company holding group: Dentsu dentsu
Launched on the market: Mainland China
Delivery time: 2021.12.1-2022.1.31
Industry: Auto Parts Retail (Lubricants)
Media channels: online display advertisements, videos/micro-movies
Background/Goals/Challenges:
Shell Helix is a brand of automotive lubricants owned by Shell. It has good oxidation resistance, excellent cleaning ability, low temperature fluidity and high temperature wear resistance, etc., and can effectively protect and prolong engine life.
Compared with competitors, Shell Helix products stand out...