Shell Helix: The Ultimate Art

Shell Helix is a brand of automotive lubricants under Shell. It has good oxidation resistance, excellent cleaning ability, low temperature fluidity and high temperature wear resistance, etc., which can effectively protect and prolong engine life. Transforming technological advantages into brand advantages has become the biggest challenge for Shell Heineken.

Case Details

Brand: Shell Helix SHELL HELIX

Brand owner: Shell China SHELL CHINA

Main Agency: Dentsu Creative (dentsuMB)

Main agent company holding group: Dentsu dentsu

Launched on the market: Mainland China

Delivery time: 2021.12.1-2022.1.31

Industry: Auto Parts Retail (Lubricants)

Media channels: online display advertisements, videos/micro-movies

Background/Goals/Challenges:

Shell Helix is a brand of automotive lubricants owned by Shell. It has good oxidation resistance, excellent cleaning ability, low temperature fluidity and high temperature wear resistance, etc., and can effectively protect and prolong engine life.

Compared with competitors, Shell Helix products stand out...

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