Shell Helix: Intent to purchase

Shell, an oil and gas company, grew the business by identifying and targeting consumers in China to drive sales conversion.

Campaign details

Brand: Shell HelixBrand owner: Shell HelixEntrant company: MediaCom, ShanghaiMarket: China (Mainland)Sector: Tyres, fuel, accessories, servicesMedia channels: Content marketing, Outdoor, out-of-home, Programmatic display, Search marketingBudget:...