Shell Helix: Intent to purchase

Shell, an oil and gas company, grew the business by identifying and targeting consumers in China to drive sales conversion.

Tyres, fuel, accessories, services
Greater China
Ladder and tools

Campaign details

Brand: Shell HelixBrand owner: Shell HelixEntrant company: MediaCom, ShanghaiMarket: China (Mainland)Sector: Tyres, fuel, accessories, servicesMedia channels: Content marketing, Outdoor, out-of-home, Programmatic display, Search marketingBudget:...

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