Shell Heineken #0 Yield Investment Plan#

As a global lubricants supplier, Shell is committed to becoming a net-zero emissions energy company by 2025 or earlier. The brand expects to arouse the public to work together for carbon neutrality through an investment with 0 income, reflecting the sense of social responsibility and the low-carbon selling point of products.

Case details

Brand: ShellBrand owner: ShellMain agency: Guangzhou Yunju Advertising Co., Ltd.Main agency holding group: Guangzhou Yunju Advertising Co., Ltd.Market launch: Mainland ChinaIndustry: LubricantsMedia Channels: Celebrity/Celebrity Spokesperson, H5Budget: 2-3 million

Case Summary

Origin:In 2020, single-use plastic straws will be completely banned. In 2060, China will realize the carbon neutrality plan. Those who value environmental protection will win the hearts of the people. This is the current opportunity for enterprises in China. In 2021, we will enter the post-epidemic era. The economic environment Uncertainty...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands