Shell Corporate Image - Opening a dialogue with opinion leaders

Co-ordinated global corporate image campaign for Shell, to counter `antisocial' image (described, especially after Brent Spar and Nigeria) amongst stakeholders.
Agency: J Walter ThompsonAuthor: Donald Kerr

Shell Corporate Image

Opening a dialogue with opinion leaders

 

Introduction

Shell is the public face of the Royal Dutch/Shell group of companies. It is best known as one of the oil majors, but the scale of...