Shell Advance: Forever Outriders

Shell Advance, a motorbike engine oil brand, increased brand awareness across Vietnam by launching a campaign that showcased a group of motorcycle accident aid rescuers, and the brand's role in supporting it.

Campaign details

Brand: Shell Advance Agency: Mediacom Vietnam

Strategy

Vietnam is a land of motorbikes. With an estimated 45 million motorbikes- nearly 1 for every 2 people- motorbike oil becomes an essential commodity in Vietnamese life. Castrol is the

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