Shell – Global product promotion for Shell: shifting attitudes and behaviours in a commodity category

Douglas Moody-Stuart

Shell sells petrol in over 80 countries, with 40,000 retail stations globally and eight million consumers every day.
Agency: The Marketing StoreAuthor: Douglas Moody-Stuart

Shell – A global product promotion for Shell – shifting attitudes and behaviours in a commodity category

SCALE OF THE TASK

The proportion of (consumer) company marketing budgets being spent on sales promotions...

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