Shazam! As if by magic - a new methodology for a new technology

Graham Williams

The aim of the paper is to explain the opportunities for market research through the use of a new technology to conduct surveys for gathering information on real time and event driven topics with difficult to get hold of respondent groups.

Shazam! As if by magic - a new methodology for a new technology

Graham Williams NOP Media

Introduction

According to BT, William Shakespeare foretold the rise of the telephone in 1594. In A midsummer's night dream, Act 2 Scene 2, Puck addresses Oberon with the words 'I'll put a girdle around the earth in 40 minutes'. It is now widely believed that he was referring to the average length of time customers are kept on hold in customer service IVR systems.

Although the telegraph had been around since 1794, it wasn't until 1875 when Alexander Graham Bell constructed...

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