Shazam! As if by magic - a new methodology for a new technology

The aim of the paper is to explain the opportunities for market research through the use of a new technology to conduct surveys for gathering information on real time and event driven topics with difficult to get hold of respondent groups.

Shazam! As if by magic - a new methodology for a new technology

Graham Williams NOP Media

Introduction

According to BT, William Shakespeare foretold the rise of the telephone in 1594. In A midsummer's night dream, Act 2 Scene 2, Puck addresses Oberon with...