In this concise analysis, Hugh Davidson throws down a challenge to marketers. He describes how shareholder value, the theory that has dominated the way public companies are run, has become perverted and now contributes significantly to the dysfunctional performance at the centre of the financial crisis.
Shareholder value: the enemy of good marketing
Hugh Davidson
Rather than challenge shareholder value (SHV), marketers have tried to adapt to it, with unfortunate consequences. SHV affects everything marketers do, striking to the heart of questions like:...
