Share of voice is a valuable predictor of market share across different categories on Amazon

An overview of Share of Voice (SOV)'s role in market share across different categories in Amazon's online marketplace.

The total share of voice (SOV) is a good predictor of market share on Amazon, according to data from Momentum Commerce. SOV is a particularly valuable marketing metric for gauging brand visibility on a specific platform, while market share refers to the...

Not a subscriber?

Schedule your live demo with our team today