New research in marketing
This article is part of a series of articles from the WARC Guide to new research in marketing. Read more.
Knowing that you are performing better than your competitors should be of paramount importance, especially in a post-COVID world. Many people use Google Trends as a simple short-term signal to check whether their campaigns are working or not. With a few tweaks this information can become a powerful and extremely useful source of long-term time series data with applications for both contextual analysis and the development of predictive trajectorieslinked to...