Shape the Future With "Future Shapers" and Cutting-Edge Hybrid Research Techniques
Aaron Reid, Stacy Graiko, Jennifer Kasper
It is a common business challenge: how to engage your customers in research to the extent that they essentially become a part of your resource team, helping identify new product features, advertising and marketing messages, and generate word-of-mouth or social media buzz? Your customers spend millions of dollars a year and countless hours engaged with your brand. How do you get them, in short, to work on your behalf to help your brand evolve and grow. How do...