Case details
Brand: Shanghaojia Garden Potato Chips
Brand owner: Shanghaojia (China)
Main Agency: Big Fish Interactive (Shanghai)
Secondary agency: Dayu E-commerce (Shanghai)
Put on the market: Mainland China
Delivery time: September 2019-June 2020
Industry: Food
Media channels: social media
Budget: 1.9 million
Case summary
Traditional casual snack brand Oishi Shanghaojia's flagship product—Shanghaojia Garden Potato Chips is facing “high competition” from the same type of potato chip brands and nut roasted nuts. Specific time node" to seize market share.
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