The "Dietary Guidelines 2022" pointed out that Chinese people generally have an unbalanced diet, and comprehensive vitamin and mineral supplementation is required. Multi-dimensional supplementation has not yet become a rigid demand for consumption. Shancun hopes to use the "rainbow nutrition principle" to awaken consumers' health through this integrated marketing of rainbow nutrition. Consciousness, through the two-pronged approach of mental education products to improve consumer experience, so as to improve the health status of all citizens.
Case Details
Brand: centrum
Brand owner: GlaxoSmithKline (GSK Plc)
Main Agency: Zhuhai Rui and Rui Marketing Planning Co., Ltd.
Main agency company holding group: Zhuhai Rui and Rui Marketing Planning Co., Ltd.
Launched on the market: Mainland China
Industry:Functional...
