Shancun Rainbow Nutrition Integrated Marketing Project

珠海睿与锐营销策划有限公司

The "Dietary Guidelines 2022" pointed out that Chinese people generally have an unbalanced diet, and comprehensive vitamin and mineral supplementation is required. Multi-dimensional supplementation has not yet become a rigid demand for consumption. Shancun hopes to use the "rainbow nutrition principle" to awaken consumers' health through this integrated marketing of rainbow nutrition. Consciousness, through the two-pronged approach of mental education products to improve consumer experience, so as to improve the health status of all citizens.

Case Details

Brand: centrum

Brand owner: GlaxoSmithKline (GSK Plc)

Main Agency: Zhuhai Rui and Rui Marketing Planning Co., Ltd.

Main agency company holding group: Zhuhai Rui and Rui Marketing Planning Co., Ltd.

Launched on the market: Mainland China

Industry: Functional Foods, Supplements

Media channels: influencers (star/celebrity spokesperson, key opinion leader KOL, key opinion consumer KOC), mobile & application APP, online display advertisement, social media, live broadcast

Background/Goals/Challenges (limited to 300 words):

The "Dietary Guidelines 2022" pointed out that Chinese people generally have an unbalanced diet, and comprehensive vitamin and mineral supplementation is...

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