Shamrock Foods - Cupcake Cup 2008

Shamrock Foods wanted to increase awareness of Odlums, its brand of baking ingredients, to mothers in Ireland.

Shamrock Foods -Cupcake Cup 2008

Agency name: Tequila\Ireland Client name: Shamrock Foods Category: Brand-building


Odlum continues to dominate the home baking market in Ireland, displaying very high levels of both spontaneous and prompted brand awareness. The brand has a huge positive emotional bond with customers.

However, within supermarkets, there is a low footfall in the baking aisle which is resulting in a decrease in its size.

With a time-poor generation that likes eating on the go, convenience is a key driver in the food category. To aid this, Odlums has introduced the ‘Quick Range’. However...

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