Shackleton: iJam

Each year agencies compete to offer clients the most clever holiday gift. Shackleton decided to combine the most traditional holiday gift with the most trendy.

Shackleton: iJam

Shackleton

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: Spain and AbroadDate program started/ended: 20th December 2007 - 6th January 2008

Product Description: Shackleton is a communications group founded in Madrid, in January 2004, by Pablo Alzugaray and Juan Nonzioli, made up of shackletonad (Advertising Agency), shackletondirect (Direct Marketing Agency), shackletonevents (Events Agency), shackletondigital (Interactive Marketing) and Opportunity (Customer Intelligence Company).

Advertiser/Client Name: ShackletonMedia Channels: DirectMailDRTVWeb AdvertisingOtherWebsite: www.judgingishard.com/echo/ijam

STRATEGY

Marketplace Challenge:

Every year, current and potential clients of the agencies, just like...

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