Sex, Lies and Chocolate: How communities can change the way you think about innovation for good
Doron Meyassed and Anna PetersPromise Communities
Dr Nick CoatesPromise
Innovation Communities: A New Approach
This paper tells the story of online communities and how they can change the way large companies think about innovation, strategy and insight. It's fuelled by recent experiences working with clients and by the way they're experiencing the 'power of community' at first hand, as well as other examples from brands that we admire. It's also a story about naughty habits and feeling bloated...