Sex, drugs and rock 'n roll

Linda Dupree, Tony Jarvis and Dr. Roberta M. McConochie

Portable People Meter measurement captures 'real' radio cume build, rather than current estimates based on weeklong diary surveys, modeled over multiple weeks.

Sex, Drugs And Rock 'N' Roll

How the new 'pppm' results reveal radio's 'real' rocking reach and support its new 'roll' in the media mix

Tony JarvisMediaCom/Grey Global GroupLinda DupreeArbitron andRoberts McConocheArbitron

Introduction

Background

Marshall McLuhan...

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