Sex, ads and youth. The effect of sexual imagery on brand bonding in adolescents

The paper describes the work that has been carried out to understand how adolescents in post-communistic countries perceive sexual and erotic symbols in advertisement.

Sex, Ads and Youth

The effect of sexual imagery on brand bonding in adolescents

Lenka ŠilerováTambor, Czech Republic

INTRODUCTION

The main objective of this paper is not to clarify how sexuality in ads works, because it is extremely culture specific,...