Seventy-eight years Of Branding

The author describes the ways that State Farm Insurance builds customer relationships and realises its slogan, 'Like a good neighbor'.

Seventy-Eight Years of Branding

State Farm – Good Neighbor Promise

Richard S. Bugajski, State Farm Insurance Companies

When you see a strong brand, you see a promise. And after 78 years of building our brand, there’s not much stronger a promise...