Seven lessons from WARC’s 2017 Cannes Analysis

This article provides seven lessons from WARC’s 2017 Cannes Analysis including discussion of creative effectiveness, emotion and brand purpose.

Since their introduction in 2011, the Creative Effectiveness Lions have become one of the most closely-watched categories at the Cannes Lions International Festival of Creativity. These Lions are awarded to campaigns for their business performance as suggest that the category as a whole has become the best-regarded marketing effectiveness award in the world.

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