Seven ways to improve the effectiveness of TikTok ads

Maya Yegorova

Marketers that want to make an impact on TikTok, the video-sharing app, can apply various best practices to maximize their chances of success.

Brands that want to make an impact with their ads on TikTok, the video-sharing app, should tap into the power of emotion and make intelligent use of the opening seconds of their content.

These insights were drawn from the results of over 40 studies – spanning both TikTok’s in-house research and third-party analysis, various geographies, and a mix of quantitative and qualitative research – discussed by TikTok executives at the Advertising Research Foundation’s (ARF) Creative Effectiveness 2022 conference.

More specifically, their recommendations included:

  • Maximize the first three seconds
  • Leverage the power of audio
  • Lean in to emotion
  • Keep branding subtle...

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