Brands that want to maximize the reach of their streaming ads could benefit from tapping into narrative storytelling and creating an audio-first environment, according to an analysis from performance marketing firm Tinuiti.
More specifically, the company’s recommendations for brands included:
- Understanding aspect ratios for TV
- Create a hook with sound
- Tailor your message to the platform
- Lean into storytelling
- Provide consumers with a place to click
- Establish an emotional connection
- Make the brand memorable through attribution
Such recommendations arrive at a time in which the dividing lines between upper funnel and lower funnel activity are increasingly blurred for the streaming...