Seven Seas

Ben Leonard

Campaign in 1999 for the Seven Seas TV sponsorship of the Channel Four quiz programme Countdown. Seven Seas is leader in the Cod Liver Oil market.
Author: Ben Leonard

The Seven Seas Broadcast Sponsorship of Channel 4s Countdown

INTRODUCTION

Creative excellence is very rarely associated with brands targeting an over 55 age group it just isnt sexy. But if creative excellence is all about doing things differently whilst delivering phenomenal results for the client then thats exactly what we did for Seven Seas and their over 55 target audience.

In July 1998, we conducted a piece of original research that unearthed a core insight upon which we were able to build a new communication strategy for the Seven Seas brand. A further innovation...

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