Setting expectations for your agency media group

The author outlines the problems facing marketers' evaluation of media planning and buying. Then he proposes a list of ideas to help every client receive maximum value from their agencies and buying services.

Setting Expectations For Your Agency Media Group

Or, how to sleep a little easier at night

Dave RobinsonThe Media Strategies

This is a tough time for people in the marketing departments at companies across the country.

The economy is slow.

Competition is...