Ellie Peters – Client Services Director Daniel Todaro – Managing Director Robin Fidler – Reporting Analyst Jo Thornhill – Tactical Client Services Sally Hawkins – Recruitment Manager
WHAT IS WONDERFUL...?
Setanta's Joe Calzaghe campaign was a highly effective demonstration of traditional field marketing supporting ATL activity to drive business within the retail channel. The retailers visited achieved a sales uplift of up to 200%.
To maximise on the investment made by Setanta in obtaining exclusive rights to the Joe Calzaghe world title fight by driving brand awareness and increasing subscribers...