Sesocio - Noticias de la Comarca - Fundación Bomberos de Argentina: The fireproof newspaper

The first decentralised investment platform based on blockchain in Argentina, SeSocio, created a fireproof newspaper to report on forest fires.

Campaign details

Brand: Sesocio - Noticias de la Comarca - Fundación Bomberos de ArgentinaBrand owner: Sesocio - Noticias de la Comarca - Fundación Bomberos de ArgentinaLead agency: HOY by HavasCountry: ArgentinaIndustries: InvestmentMedia channels: Newspapers, Online video, Public relations, Social media, Word of mouth, influencersBudget: 0k

Executive summary

Forest fires in Patagonia in March 2021 were not being made visible. Knowing that 95% of forest fires are caused by man and by a simple piece of paper, an alliance of SeSocio (the first decentralized investment platform in Argentina...

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