ServiceNow: The Connected Customer Framework

ServiceNow, a global enterprise technology business, used a six-month campaign to increase its visibility within a non-IT audience in Europe.

Campaign details

Brand: ServiceNowBrand owner: ServiceNowEntrant company: The Croc, LondonMarket: EuropeSector: Information TechnologyMedia channels: Content marketing, Email marketing, Magazines - business, trade, Newspapers, Online video, Programmatic display, Search marketing, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

ServiceNow, a global enterprise technology business increased visibility among a non-IT audience across a six-month campaign, with a strategy that placed the customer at the heart of its marketing.

While ServiceNow was a recognised authority among a B2B IT audience, the brand had little to no relevance to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands