'Serve See America Now' - Advertising Bus Travel in the US During the Second World War

Margaret Walsh

This article describes the advertising of the U.S. National Association of Motor Bus operators during World War Two.

‘Serve See America Now' – Advertising Bus Travel in the US During the Second World War *

Margaret Walsh, University of Birmingham

On 23 May 1942, six months after the United States entered the Second World War, the National Association of Motor Bus Operators (NAMBO), the bus industry’s trade association, opened its wartime advertising campaign with an arresting page headlined ‘Halt Who’s There?’. The copy and pictures proceeded to tell the millions of Americans who read Collier’s how the Motor Bus Lines of America were ‘keeping the highways at work for victory’. Two months...

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