This paper is based on the three 'Ps' of innovation: perspective, process and product. It aims to discuss how organisations can make research part of the innovation process, focusing on these three areas, with a particular emphasis on the digital environment.
Serious play – innovation in the digital space
J. Alison BryantNickelodeon/MTV Kids & Family Group, United States
INTRODUCTION
Like other fast-paced, ever-evolving industries, the digital content and product realm is driven by constant innovation....
