Serious play - innovation in the digital space

This paper is based on the three 'Ps' of innovation: perspective, process and product. It aims to discuss how organisations can make research part of the innovation process, focusing on these three areas, with a particular emphasis on the digital environment.

Serious play – innovation in the digital space

J. Alison BryantNickelodeon/MTV Kids & Family Group, United States

INTRODUCTION

Like other fast-paced, ever-evolving industries, the digital content and product realm is driven by constant innovation....

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