Serato Studio: Data-driven beatmaker mission

Rebecca Didovich, Jill Varani, Callum Lovell

DJ software company Serato used a first-party data-driven approach to attract engaged new users at scale and serious music producers to its music production app Serato Studio.

Campaign details

Brand: Serato StudioBrand owner: SeratoAgency: MBMMarket: North America (general region)Sector: Audiovisual productsMedia channels: Search marketingBudget: 500k - 1 million

Executive summary

Serato is a DJ software company who needed to break into...

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