Sequential analysis in market research

This article, based on the 1976 MRS Gold Medal winner, discusses sequential analysis (analysing research results as they are obtained rather than after data collection is completed).
  

Sequential analysis: a reappraisal for market research*

E. J. Anderton and R. TudorReckitt and Colman

K. GortonHull College of Commerce

SEQUENTIAL ANALYSIS: BASIC PRINCIPLES

Essentially, sequential analysis is concerned with a cumulative, simple...

Not a subscriber?

Schedule your live demo with our team today