Case details
Brand: Sephora
Brand owner: Sephora
Main Agency: Sephora & Mobile Now Group
Holding Group: LVMH, Moët Hennessy Louis Vuitton
Put on the market: Mainland China
Launch time: From April 1, 2020-until now
Industry: Cosmetic Retail
Media channels: social media, mini programs
Budget: 600,000
Case summary
In recent years, mobile phone applications have gradually lost the market in the Greater China region. Correspondingly, users use WeChat to interact with brands are increasing day by day, especially in the field of WeChat applets. The WeChat applet provides users with the...