Sephora: LIVE STREAMING ON E-COMMERCE MINI PROGRAM

Case details

Brand: Sephora

Brand owner: Sephora

Main Agency: Sephora & Mobile Now Group

Holding Group: LVMH, Moët Hennessy Louis Vuitton

Put on the market: Mainland China

Launch time: From April 1, 2020-until now

Industry: Cosmetic Retail

Media channels: social media, mini programs

Budget: 600,000

Case summary

In recent years, mobile phone applications have gradually lost the market in the Greater China region. Correspondingly, users use WeChat to interact with brands are increasing day by day, especially in the field of WeChat applets. The WeChat applet provides users with the...

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